The share of queries in a target category where AI mentions the brand in its responses
Definition
The share of queries in a target category where AI mentions the brand in its responses.
Why It Matters
This is the baseline metric for brand presence in the AI ecosystem. If AI doesn't mention the brand — it doesn't exist for the user.
Formula
```
Number of AI responses with brand / Total number of relevant queries
```
Target Example
≥ 20–30% for key commercial queries in the category.