GEO Promotion
GEO promotion in generative search engines: ChatGPT, Gemini, Perplexity, Claude
AI Visibility Optimization Process
Step-by-step process to increase brand visibility in AI models — from audit to continuous monitoring.
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Step 01: AI Audit
Analysis of your company's current visibility, mention sentiment, and positions in responses across all popular LLM platforms and AI chatbots
Input: Brand name, domain, key products
Output: AI presence map, visibility report -
Step 02: Competitive Analysis
Study of competitor positions in AI output, identification of growth opportunities, analysis of their AI Answer Share
Input: Audit results, competitor list
Output: Competitive AI position analysis -
Step 03: Technical Site Audit
Diagnostics of accessibility for AI crawlers and compliance of site structure with GEO requirements
Input: Company website, current structure
Output: Technical audit report, recommendations -
Step 04: Structured Data Creation
Development of JSON-LD catalogs, product sheets, knowledge documents and API feeds for LLM indexing
Input: Product, service, company data
Output: Structured Data Package -
Step 05: LLM Integration
Integration with ChatGPT Plugins, Gemini Extensions, AI stores, specialized catalogs to expand presence in AI environment
Input: Ready structured data
Output: Active AI presence -
Step 06: Content Creation & Distribution
Generation of large volumes of specialized content for LLM and its distribution to sources that models use to form knowledge
Input: Content strategy, target topics
Output: Content base for AI -
Step 07: Visibility Monitoring
Monthly analysis of changes in LLM responses, strategy adjustments, systematic replenishment of data sources
Input: AI visibility metrics
Output: Analytical reports, dashboards
Frequently Asked Questions
- What is GEO promotion?
- It is the management of how your business appears in AI model responses (ChatGPT, Gemini, Perplexity, etc.), where users increasingly make decisions.
- How does GEO differ from SEO?
- SEO works with search results, GEO works with AI responses. What matters is not search rankings, but appearing in AI answers.
- What results does GEO promotion deliver?
- Growth in AI response mentions, increased targeted traffic, and influence on customer choice at the decision-making stage.
- Which AI models do you work with?
- We cover all popular AI services and models within our service packages.
- How long until first results?
- First changes appear in 4–8 weeks, sustainable effect in 3–6 months.
- How do you measure GEO effectiveness?
- Through AI Visibility, Share of Voice, answer positions, and impact on traffic and conversions.
- What's included in the turnkey service?
- Audit, strategy, content, placements, promotion, analytics, and ongoing optimization.
- Do I need to change my website?
- In most cases — yes. We conduct a technical audit and adapt the site for AI crawlers and GEO structure.
- What content do you create?
- Expert and structured content used by AI models when generating responses.
- Where is the content placed?
- On your website and external sources that influence AI model responses.
- How do you choose placement sources?
- Based on analysis of which sources AI models use in your niche.
- How often is the strategy updated?
- Weekly — based on new data and changes in model responses.
- Is GEO suitable for any business?
- Yes, if you have online customer acquisition and a competitive environment.
- Can I get analytics only, without promotion?
- Yes, but without active efforts, visibility growth will be limited.
- How is GEO promotion ROI calculated?
- Through a full funnel: from AI mentions to traffic, leads, and revenue.
Ready to Start?
Contact us for a free AI visibility audit and personalized GEO promotion strategy for your business.